Digital advertising has changed a lot in recent times. Platforms like Google Ads and Meta Ads now use advanced artificial intelligence( AI) to help businesses target the right audience, save time, and improve results.
For a time, SEO was about ranking high on Google and bringing visitors to your website. Marketers tracked effects like clicks, backlinks, and keywords to prove success.
Backlinks, technical adjustments, and keywords are the first things that come to mind when discussing SEO. Despite their importance, these are no longer sufficient. These days, Google considers more than just how users interact with your website.
The way people search on Google is now changing. In the past, search results were mostly links and snippets. Today, Google has introduced AI Overviews, which are short summaries created by artificial intelligence that appear right at the top of the search results page.
Advertising is a little different each year. In 2026, company owners are once more asking themselves the same question: Are Meta Ads a better option or should I continue to spend money on Google Ads?
