Running successful Google Ads campaigns isn’t just about spending capital; it’s about spending smart. In the moment’s world, Artificial Intelligence(AI) plays a huge part in making Google Ads more effective.
Nowadays, the focus is not only on increasing traffic to your website but also on attracting the right audience. Regardless of whether you use SEO, PPC, or Google Ads,
You are already familiar with the term SEO if you have been working on websites for some time. It’s the art of making your website show up when someone types in a Google search query.
For years, every business cared about one thing online – SEO Rankings. If your website was on page one of Google, you felt like you were winning. If you were in the top three, you were proud.
Search engines are no longer just machines that match keywords; they’ve become smart assistants powered by artificial intelligence. From Google’s Search Generative Experience (SGE) to Bing’s AI-powered answers, the way we appear in search results has completely changed.
