The KPI Shift From Traditional SEO to AI Search
For a time, SEO was about ranking high on Google and bringing visitors to your website. Marketers tracked effects like clicks, backlinks, and keywords to prove success.
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UI/UX & SEO: Why User-Friendly Design Matters for Google
Backlinks, technical adjustments, and keywords are the first things that come to mind when discussing SEO. Despite their importance, these are no longer sufficient. These days, Google considers more than just how users interact with your website.
How AI Overviews May Change the Importance of Schema Markup
The way people search on Google is now changing. In the past, search results were mostly links and snippets. Today, Google has introduced AI Overviews, which are short summaries created by artificial intelligence that appear right at the top of the search results page.
Are Google Ads Still Worth It in 2026 Compared to Meta Ads?
Advertising is a little different each year. In 2026, company owners are once more asking themselves the same question: Are Meta Ads a better option or should I continue to spend money on Google Ads?
Voice AI & Search: Preparing for the Next Wave of SEO
Now we search on google in a different way. Years ago, people typed short words into Google like “best shoes” or “pizza near me.” Now, more and more people are not typing at all. They are talking.